C. Randy Williams, JD*, CLU®, ChFC, CFP®, CFBS

Originally trained as an attorney, Randy Williams recognized at the onset of his legal career that he would be more satisfied working in a longer-term consultative relationship with his clients. He saw an opportunity to cultivate precisely those types of relationships through the establishment of a wealth management and planning firm. He switched course, joined a financial services outfit in Denver, and began pouring his energies into building a practice from the ground up.

Almost a decade later, Randy felt he had gained significant experience in the business and had developed sufficient insight into what clients truly needed to warrant creating an independent practice of his own. He left to launch what would eventually become Madison Financial, LLC.

The focus of this new practice is on the clients’ full financial picture rather than on ad-hoc product-based needs. Of course, Randy continues to offer insurance and investment products but these are only recommended in the context of a larger plan. “I see a lot of people who are doing some solid planning work, but it rarely represents a complete solution,” says Randy. “It’s possible, with sufficient time, knowledge, and guidance, as well as with the appropriate resources, to achieve the outcomes you desire,” he adds.

The shift to a planning-based approach has had additional benefits. “When we divert the relationship from a transactional one to one where we actually discuss with clients why a certain course of action makes sense in the overall context of their lives, the conversation becomes much more meaningful,” cites Randy. Madison Financial clients confirm the validity of this methodology through the many referrals the firm garners every year.

Randy earned his law degree* from the University of Florida. He has earned Certified Financial Planner™ certification, and the Certified Family Business Specialist, as well as Chartered Life Underwriter®,JD*, CLU®, ChFC, CFP®, and CFBS.

He and his wife, Melinda, reside in Littleton with a blended family of six children (though most are now out of the home.) They enjoy spending time outdoors and recharging their batteries at their second home in Ridgway, Colorado.

*Not practicing on behalf of MML Investors Services, LLC.